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<br /> <br />CommunitylU <br /> <br /> <br />I. SUMMARY <br /> <br />CommunitylD@is a proven retail development strategy that can be immediately <br />implemented by Ramsey. <br /> <br />Buxton integrated proprietary technical capabilities with more than 500 <br />cumulative years experience in retail management and local economic <br />development to create Community ID@. This uniqu~ strategy has brought both <br />innovation and a disciplined approach to municipal retail development efforts. <br /> <br />During the 60 business days it takes to complete Community ID@, civic leaders <br />are actively involved in the process and make important deCisions that guide the <br />direction and results. The four main phases of the process are: <br /> <br />Researching and Verifying Ramsey's Retail Trade Area <br />This phase starts with the in -depth collection of the same location variables that <br />Buxton uses to qualify locations for retail clients. Because of Buxton's unique <br />capabilities, we can translate this retail-specific information into market <br />intelligence that community leaders need to attract and grow thei r retail sectors. <br /> <br />Evaluating Ramsey's Retail Potential <br />The evaluation phase will clarify what makes Ramsey distinctive and valuable <br />from a retailer's viewpoint. Through daily involvement in retail location analysis, <br />Buxtonhas acquired the unmatched ability to evaluate a community's retail <br />potential. <br /> <br />Matching Retailers and Restaurants to Ramsey's Market Potential <br />The consumer profile of Ramsey's trade area will be matched against the <br />customer profiles of over 5,000 retailers and restaurants in Buxton's proprietary <br />database. The final match list is developed with the input of community leaders <br />so that it reflects the needs and desires ofthe residents. <br /> <br />Delivering Ramsey's Marketing Packages <br />Individual marketing.(pursuit) packages for each retailer match are delivered in <br />both hard copy and in SCOUT@. Our exclusive online marketing system, <br />SCOUT@ helps you to showcase your city in the best light. It gives you the ability <br />to create presentations and quality documents and to share information i n the <br />match reports. <br /> <br />With CommunityID@, Ramsey can unleash its full retail potential, seize new retail <br />opportunities and expand existing businesses. <br /> <br />BU1<1on" <br /> <br />~intt4n~ <br /> <br />2 <br />