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TABLE OF CONTENTS <br />Pa6e )/To. <br />1.0 II~T'I'RODUCTION .........................................................:........................................... 1 <br />2.0 PURPOSE OF STUDY AND METHODOLOGY .............................................:...... 1 <br />3.0 SELECTED RESEARCH FIl~DINGS .........:...................:........................................ 2 <br />3.1 Expert Opinions ............................................................................................. 3 <br />3.2 Billboards: a Source of Driver Distraction? ........................... .......... 4 <br />3.3 "Dynamic" Billboards: an Additional Source of ..................:....................... 6 <br /> Driver Distraction? <br /> 3.3.1 Other Information .....:..........................:.:..................:........................ 9 <br />3.4 How Much Distraction Is a Problem? .:............................ ......................:....... 10 <br />3.5 <br />............... <br />How Does "Brightness" Affect Driver Distraction? ............... ........ IS <br />3.6 Billboard and Other Signage Regulation: a .............................:..................:. 1'6 <br /> Minnesota Perspective <br />3,7 Billboard and Other Signage Regulation: Other ........................................... 16 <br /> Perspectives <br />4.0 SUGGESTED REGULATORY APPROACH ......................,................................... 19 <br />4.1 Definitions ...................................................................................................... 19 <br />4.2 Types of Regulatory Measures ...........................:..........................:............... 19 <br /> 4.2.1 Complete or Partial Prohibition of Electronic Signs .......................... 19 <br /> 4.2.2 Size Limitations on Electronic Signs ............:.................................... 20 <br /> 4.2.3 Rate-of-Change Limitations on Electronic Signs .............................. 20 <br /> 4,2.4 Motion, Animation, or Video Limitations on Electronic Signs.......... 21. <br /> 4.2.5 Sign Placement and Spacing .............................................................. 22 <br /> 4.2.6 Text Size ....................................................................................:....... 22 <br /> 4.2.7 Brightness Limitations on Electronic Signs,.: ..................:................. 23 <br />4.3 Public Review ................................................................................................ 24 <br />S.0 CONCLUSIONS AND RECOMMEI\TDATIONS - <br />Appendix A -Current Sign Techizologies <br />Appendix B -Outdoor Advertising Sign Brightness Defmitions <br />Appendix C -.Electronic Outdoor-Advertising Device Visual Performance Definitions <br />~2 <br />-210- <br />