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<br /> <br />Community/a <br /> <br /> <br />III. NEEDS/CHALLENGES <br /> <br />Ramsey wants to understand and then capitalize on the retail development <br />opportunities. <br /> <br />As communities increasingly compete for retail dollars, attracting the attention of <br />retailers has become more challenging than ever. Marketing yo ur community <br />plays a dominant role in today's competitive economy. The challenge for the <br />community is to attract retailers and developers by providing trade area <br />information that is complete, accurate and up-to-date. <br /> <br />Using our proprietary methodologies, Buxton will collect and analyze your <br />community's trade area information and give it to you in a format that is easy -to- <br />use and appealing to real estate executives and developers. The best <br />information, however, is useless without a plan for using it. Much mo re than data <br />collection, Community /fJID is an execution strategy that can help you build or <br />revitalize your existing marketing and economic development program. <br /> <br />With Community/fJID,y ou will be prepared to: <br />. Achieve your retail potential by establishing a 10 ng-term partnership with <br />Buxton <br />. Integrate retail development into your economic development program <br />. Increase your success by preparing Ramsey to meet the needs of <br />retailers <br />. Effectively position your community by leveraging your locations' <br />strengths and minimizing weaknesses <br />. Convey Ramsey's advantages over competitors' advantages <br />. Establish credibility with retail decision makers <br />. Maximize time and resources by not pursuing unqualified prospects <br />. Win the confidence and trust of prospects by understanding their priorities <br />. Use competitive analysis to close the sale <br /> <br />Bu <br /> <br /> <br />5 <br />