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<br /> <br />CommfJnitylU <br /> <br /> <br />Drive-Time Trade Area Definition <br /> <br />Customers today shop by convenience, measuring distance based on time, not <br />mileage. Community/DID will employ a custom drive-time analysis to determine <br />Ramsey's trade area. An example of a drive-time trade area is shown in <br />Figure1. <br /> <br />This custom analysis is developed using an in -house database supported by our <br />knowledge Of individual retail client's a ctual trade areas. <br /> <br />The resulting drive-time trade area map will be a polygon that more accurately <br />depicts consumer shopping patterns than trade rings. <br /> <br />To assure the accuracy of the drive-time trade area,the draft maps are reviewed <br />with community leaders and verified before proceeding with the next step. <br /> <br />Figure 1.Example - Drive-Time Trade Area <br /> <br /> <br /> <br />9 <br />