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<br /> <br />Community/l1 <br /> <br /> <br />3. Matching Retailers and Restaurants to Ramsey's Market Potential <br /> <br />Once the site for retail matching has been selected and the consumer profiles in <br />Ramsey's trade area have been determined, the Community /[JJ9 process will <br />match these profiles against the customer profiles of 5,000 + retailers in our <br />proprietary database. <br /> <br />In Figure 4, the blue line indicates the customer profile of households in a <br />community's trade area. The red line represents a specific retailer's customer <br />profile. A similarity between the two profiles as shown in Figure 4 analyzed using <br />Buxton's proprietary retail matching algorithm concludes that this site is an <br />opportunity for a specific retailer to open a successful store. <br /> <br />This matching results in a list of possible retailers. To develop the preliminary <br />retail match list, Buxton analyzes a number of factors about eac h possible retailer <br />to qualify it. This analysis is designed to eliminate those retailers that for any <br />reason would not be a candidate for Ramsey. Considered in this analysis are <br />such factors as, verification of a retailer currently operating or expandi ng into <br />your market, location of operations in similar cities, and competition and <br />cannibalization from nearby locations. <br /> <br />Once this analysis is complete, the preliminary list of retailers will be discussed <br />and reviewed with Ramsey. Based on the selections by the sponsor, a final list of <br />up to twenty (20) retailers will be created for the development of marketing <br />(pursuit) packages. <br /> <br />Figure 4: Example - Trade Area Consumers Matched with Retailer Customer Profil e <br /> <br />12 <br /> <br />9 <br /> <br /> <br />It <br /> <br />e <br /> <br />l} <br /> <br />12e4$lt1a~IQlffZ3l416l(l1l!ll~~l!3~1<<lIe__ <br /> <br /> <br />13 <br />