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<br />Associate Planner DaInes presented the specifics of the ordinance as it relates to brightness, size <br />and duration of message. General language has been included for brightness to indicate that no <br />sign may be of such intensity of brilliance that it interferes with the effectiveness of an official <br />traffic sign, device or signal, or that distracts a motor vehicle driver. The size of dynamic display <br />is proposed to be limited to 35% of total signage allowed, or about 35 square feet for most <br />business and industrial districts. In terms of duration, staff is recommending that the sign is <br />limited to changing at no more than once per three seconds, which is what banks in the <br />community are currently following. This speed appears reasonable to allow owners enough use <br />of the messages without being distracting from flashing or scrolling. Also staff is presenting, for <br />discussion, a revision that if a business installs a functioning dynamic display sign, the use of <br />temporary signs would no longer be permitted. However, multi-tenant centers would be <br />permitted to install one temporary sign instead of three if they also have a dynamic dIsplay. <br />Associate Planner DaInes stated that Staff recommends the Planning Commission recommend <br />approval of the proposed ordinance. <br /> <br />Chairperson Nixt stated this language appears to be straight forward. <br /> <br />Commissioner Levine asked if there will be impact to current signs. <br /> <br />Associate Planner Dalnes stated the impact will be minimal and businesses that were contacted <br />indicated the speed of the sign message can easily be set to different intervals. <br /> <br />Commissioner Van Scoy asked about the desire of businesses for a scrolling or flashing signs. <br /> <br />Associate Planner DaInes stated she talked with two banks and they indicated that flashing is not <br />an effective way to relay their message because it is too quick to be read. The purpose of their <br />signage is to convey a message, not attract attention. <br /> <br />Commissioner VanScoy referred to Page 15 where the definitions mention flashing signs or <br />lights and says: "other than a changeable copy sign." He asked what that means. <br /> <br />Associate Planner DaInes explained it is defined in the sign ordinance as a sign where the <br />message has slide-out lettering that is changed manually, not electronically. She stated that <br />technology has changed so the Code definition will be clarified to indicate it is changed <br />"manually" and not a dynamic display. <br /> <br />Chairperson Nixt asked whether it should be included if the entire face of the sign automatically <br />changes by rotation, noting that is not a manual message change. He suggested that level of <br />distinction be incorporated into the definition. <br /> <br />Associate Planner Dalnes stated staff will make that language clarification. <br /> <br />Planning Commission / July 10,2008 <br />Page 4 of17 <br /> <br />P4 <br />