Agenda - Economic Development Authority - 10/09/2008

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Member Kiefer inquired about the possibility of transferring the allocation of funds if it were to be determined that HRA dollars would be more appropriate for the purchase after EDA funds were used. Economic Development Coordinator Sullivan replied this would be a possibility, but.it would be at the direction of Council. . It was noted that there will be more information available with the Buxton Study and that staff will be meeting with Mr. Peterson shortly. Consensus of the Board was that no action be. taken until the results of the Buxton Study. are complete in order to determine if there is a specific demand for this area. Case #5: Consider Marketing Opportunities Economic Development Coordinator Sullivan reviewed that at the June EDA meeting, the Board authorized him. to participate in the Anoka Area Chamber map. He stated he has been approached by two other marketing groups with marketing opportunities. Town Planner Calendar: Cost of $1,410 would include identification of six community events each month, identification of city council meetings, and the bus service schedule. Anoka and Ramsey businesses would pay to advertise in the calendar. Prime Advertising Community Newsletter and Community Guide: Ramsey would be paired with the City of Anoka. Only the businesses that pay for the advertising would be included in the Community Guide, which is similar to the guide put out by the Chamber of Commerce. He pointed out that Ramsey has been trying to separate itself from the City of Anoka, and that including both of the cities the way it is laid out in the Prime Advertising product may defeat that purpose. The Board reviewed and discussed the example products of the Town Planner and Prime Advertising. Motion by Member LeTourneau, seconded by Member Skaff, to authorize staff to place ari ad in the Town Planner based on the staff recommendation, and not to proceed with Prime Advertising at this time. . Further discussion: Member Letourneau encouraged including the bus schedule and information about the City of Ramsey web site wherever possible. Economic Development Coordinator Sullivan noted the City logo and the bus service logo could likely be included as well. Member LeTourneau questioned if there is the same concern with the Town Planner as with. Prime Advertising in relation to AnokaJRamsey branding. Economic Development Coordinator Sullivan noted the branding is not as blatant in the Town Planner. Motion carried. Voting Yes: Chairperson Riley, Members Kiefer, LeTourneau, Skaff, and Steffen. Voting No: None. Absent: Members Elvig and Strommen. Economic Development Authority/ September 4, 2008 Page 6 of8 6