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Agenda - Economic Development Authority - 11/13/2008
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Agenda - Economic Development Authority - 11/13/2008
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Meetings
Meeting Document Type
Agenda
Meeting Type
Economic Development Authority
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11/13/2008
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<br />Motion by Member Skaff, seconded by Member Kiefer, to approve the following meeting <br />minutes: <br /> <br />. I. Economic Development Authority regular meeting minutes dated September 4, 2008. <br /> <br />Motion carried. Voting Yes: Chairperson Riley, Members Skaff, Kiefer, LeTourneau, and <br />Steffen. Voting No: None. Absent: Members Elvig and Strommen. . <br /> <br />EDA BUSINESS <br /> <br />Case #1: <br /> <br />Buxton Study Update <br /> <br />Economic Development Coordinator Sullivan stated the Buxton Group has completed the <br />analysis for the Retail Market Study for Town Center and the 167th Commercial Node. The EDA <br />Board has been provided with a list of the retail matches by location for the study. Brandon <br />Norrell of the Buxton Group is present to review the findings of the study and answer questions <br />of the Board. <br /> <br />Mr. Brandon Norrell, Buxton Group, .provided a. presentation and answered questions of the <br />EDA Board on the findings of the Buxton Study/Retail Market Study for Town Center and the <br />1 67th Commercial Node. The following information was discussed: . <br />. Defining Trade Area <br />The Town Center trade area has been scaled back to make it more realistic. <br />. Identifying and Profiling Customers . <br />Dominant segmentation profile within the trade area: Segment 5 - Country Squires; . <br />Segment 32 -New Homesteaders <br />. Matching Customers to Retailers <br />. Creating Customized Marketing Packages <br /> <br />There was considerable discussion regarding the. Leakage/Surplus Analysis, including the high <br />leakage number reflected in the area of the 167th Commercial Node. Mr. Norrell recommended <br />that the City identify where there may be leakage or surplus areas;but not to strictly rely on this <br />information, which is provided as a supplemental tool. The information is gathered through <br />consumer surveys and retailers. He noted the City will be able to create its own leakage/surplus <br />area with the SCOUT tool to identify opportunities. . <br /> <br />Mr. Norrell reviewed the following information with the Board: <br />. Ramsey, MN Retail Match List- State Hwy 47 & 1 67th Avenue <br />. Ramsey, MN Retail Match List - Armstrong Blvd and Sunwood Drive. <br /> <br />Mr. Norrell stated the list of retailers is not an exhaustive list; it is a work in progress. Input is <br />requested from the Board if there are retailers they believe are good matches. He stated this <br />information on retail matches is meant to help the Board identify what is possible according to <br />the customer base, narrowing it down to what makes sense as acommunity, and then fitting it to <br />the retailers the City is interested in. He provided an overview and answered questions of the <br />Board onthe following next steps recommended by Buxton Group: <br /> <br />Economic Development Authority/October 9, 2008 <br />Page 2 of5 <br /> <br />2 <br />
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