Laserfiche WebLink
<br />Proposed Approach <br /> <br />Drawbridge Consulting is an ideal partner to assist the City of Ramsey in preparing and managing communication regarding Town Center. <br />Based on our discussion, this proposal from Drawbridge Consulting meets the City of Ramsey's short-term objective of strategically <br />managed communication and supports its longer-term objective of reputation management. <br /> <br />It is anticipated that the City and Drawbridge Consulting will share implementation of the activities outlined in this proposed plan. The <br />level of Drawbridge Consulting's involvement can be scaled up or do~n depending on need. The activities within this proposal plan are <br />deliberately designed to dovetail with existing communication and outreach managed by the City of Ramsey. <br /> <br /> Activity Timeframe Rationale <br />Kfdt.off Meeting U1te Feb. <br />. Introductions . Kick-off partn~isbip <br />. Review existing resean:h and bad<ground materials re: Town Center . Confirm expectations and approatb <br />. Confirm expectations, timelines and approach . Provide essential background info <br />Strategic Public Relations Counsel Project Duration . Mark Schiffman pledges to be available to the City of ~ at its <br />. PrcMde thought leadership and support to the City as it plans and request. <br /> 'executes its Town Center decision. <br />Create Essential Communication Materials . ReJnforce the yjsion for Town Center and its importance to Ramsey. <br />. Key messages <br />. Talking points Late FeIl--March Be transparent with the information being JIIlIVided to constituents. <br /> . <br />. Town Center Questions and Answers <br />. Presentation template Message consistenc:y in materials. presentations and __ <br /> . <br />. Other collatetal as directed by staff meetingS Is critically lnlportant. <br />Media Relations . City of Ramsey should proaclively tay.out its proposal to key reporteJs <br />. Conduct media relations training for staff March that haVe fdIowed the Town Center project. It Is ill advised to allow <br />. 5I:hedule background meetings with Star Tnoone. Pioneer Press and Man:h-April them to define this Issue on their own. <br /> community media covering Ramsey <br />. Monitor media coverage (indumng web and b1ogs) Project Duration . The City should be prepared for broader media Interest. As the City's <br />. Oraft I submit op-ed expIaJnJng the rationale for the City's decision AprlIJMay proposal Is made public there Is a good possibility that Interest could <br />. Letters 10 the edJtor Project Duration expand to Almanac, MPR, weco and other media Intrigued by what's <br />. other media relations actMties as directed by staff happening In Ramsey. <br /> <br />February 13. 2009 - Proposal to the City of Ramsey <br />Drawbridge Consulting <br /> <br />Page 12 <br />