Agenda - Council - 02/19/2009 - Special

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LIND SA Y STRAND ASSOCIATES, INC. & CITY OF RAMSEY LETTER OF AGREEMENT This agreement, made this day of February, 2009 between Lindsay Strand Associates, Inc. (LSA) and the City of Ramsey (R Y) is for the following media relations and public relations services: SERVICES 1. Creation of an overall communications plan, developed in consultation with the client, to create opportunities to effectively communicate the City's economic development plans for the downtown to key audiences. 2. Consultation on and execution of the communications plan, including preparation of draft letters, articles, press materials, key messages, pitch letters and media lists, with client review and approval before distribution. 3. Direct contact when appropriate with statewide, local and trade news media to execute media placement, including query letters, follow-up phone calls and on- site coordination. 4. Media training to help spokespeople understand media interactions and how to convey relevant information with confidence. s. . Consultation on the key messages and development of special events, news stories and community dialogue to engage the community and potentially attract future investment. 6. Co*sultation on strategic planning and public affairs strategies. TERMS 7. The terms of this agreement shall begin on March 1,2009 and continue through August, 2009. It may be terminated by either party with a 90 day, writteI} notice. 8. In disseminating information to the public, LSA is entitled to rely on the accuracy of information provided by R Y. LSA accepts no liability or responsibility for use of inaccurate or misleading information provided to it by BU. HU hereby agrees to hold LSA harmless and to indemnify LSA in the event any inaccurate or misleading information is provided to LSA and it leadsto a suit or any claim of whatever nature against LSA at whatever time including after the life of this contract.