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<br />Case # 5 <br /> <br />AUTHORIZE EXPENDITURE FOR ICSC MARKETING MATERIALS <br /> <br />By: Sean M. Sullivan, Economic Development Coordinator <br /> <br />Background: <br /> <br />The EDA authorized the City Administrator and the Economic Development Coordinator to <br />attend the ICSC Conference in May 2009. The City Council also authorized sending 3 members <br />to attend the conference as well. The primary purpose of attending this conference is to make <br />contact with the movers and shakers of the retail real estate world, gather information, market <br />Ramsey as a place to locate their business and potentially land a deal. Staff and some elected <br />officials met with QCTV on April 1 to discuss the idea of developing a video marketing cue <br />card, or other video alternatives, to market Ramsey. The cue cards would include up to a 5 <br />minute marketing video with a link to the City website or other marketing materials. The cost <br />per card would range from $1.00-$1.50. In addition to this card, it was also determined that a tri- <br />fold marketing piece, used in concert with the video cue card, would also be an effective way to <br />market the community at the conference. Staff is looking for authorization to develop, fund and <br />produce the aforementioned marketing materials. <br /> <br />Funding Source: EDA Levy <br /> <br />Staff Recommendation: <br /> <br />Authorize expenditure for the production of video cue cards and a tri-fold marketing piece for <br />the ICSC conference in an amount not to exceed $2000. <br /> <br />EDA Action: <br /> <br />Motion to authorize expenditure for the production of video cue cards and a tri-fold marketing <br />piece for the ICSC conference in an amount not to exceed $2000. <br /> <br />EDA: 4.09.09 <br /> <br />25 <br />