Laserfiche WebLink
<br />~3 <br /> <br />CITY COUNCIL WORK SESSION <br />Topic Report: Consider Ramsey Resident <br />Newsletter AdvertisinglDesign and Web site <br />Proposals <br />By: Heidi A. Nelson, Asst. City Administrator <br /> <br /> <br />Background: <br />Earlier this spring, staff discussed with Council the concept of advertising in the Ramsey <br />Resident newsletter to help offset the costs of production. Council reviewed a proposal from <br />Prime Advertising and directed staff to seek alternative proposals that would result in more <br />advertising revenue being retained by the City and the production of the newsletter being <br />completed in-:-house. Staffhas developed a four-color version of the Ramsey Resident in-house <br />for Council review that includes an advertising layout. In addition, staff solicited a proposal <br />from Youth First Marketing, LLC to sell advertising for the Ramsey Resident newsletter. The <br />proposal form Youth First Marketing, LLC is attached for Council review. The original proposal <br />from Prime Advertising & Design is also attached for Council reference. Scott Robinson of <br />Youth First Marketing LLC will be present for the work session to review his proposal for <br />selling advertising. <br /> <br />It has been a goal of staff for some time to re-design the city's website. The web site that <br />currently exists is the original design that was developed in late 2002 and was the first web site <br />developed for the City. As Council may be aware, there are limitations regarding what can be <br />changed in the website, such as graphics due to the software that was used when the website was <br />initially created. Additionally, staffwould like to discuss the conceptofre-orienting the web site <br />to bring a business approach to the web site vs. the provider of public information that the <br />website currently reflects. Staff will review several recently developed websites on-line during <br />the work session to get feedback from Council. Staff solicited proposals from three web-design <br />firms, a brief summary ofthe quotes are attached for Council review. Currently, there is no <br />funding allocated for web site re-design, however, savings from adding advertising to the <br />newsletter in 2009 could be utilized to fund this effort, if Council decides to pursue that option. <br /> <br />. Also of note, the City recently secured the rights to the www.cityoframsey.com web <br />address; therefore, if Council wishes to pursue the web site re-design, the address could be <br />changed from the longer standard city address to www.citvoframsev.com. Staff is in the process <br />of securing the rights to www.ramseytowncenter.com and www.ramseytownecentre.com as well. <br /> <br />Council Action: <br />Based on discussion. <br /> <br />Reviewed by: <br />City Administrator: <br /> <br />kb,c-O <br /> <br />( <br /> <br />CCWS: 06/02/09 <br />