Agenda - Council - 08/25/2009 - Laserfiche WebLink

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CASE 9 8 Authorization to Enter into a Contract for Newsletter Ad Sales, Newsletter Re -Design, and Newsletter Printing Services By: Jessica Hendricks, Management Intern Background: On June 2, 2009 City Council directed staff to pursue a redesign of the City Newsletter, the Ramsey Resident. The new Ramsey Resident will be a four-color, glossy newsletter, with space available for advertisements. At that time, a proposal for the sale of ad space by Scott Robinson of Youth First Marketing was reviewed by the Council. Scott Robinson submitted a draft contract which was reviewed by the Council at the Council Work Session on August 11, 2009. Staff solicited new designs of the newsletters in a contest format, where the designers were told that they would be paid for their redesign if it was selected by the City Council as the new image for the newsletter. Three proposed designs were reviewed with the Council at the Council Work Session on August 11, 2009. Two of those designs were selected for further. consideration. In the process of the newsletter redesign, printing companies were asked to provide a quote for the cost of printing the newsletter on four-color glossy paper, including the cost for sorting and delivering the finished product to the post office. These quotes were also reviewed with Council at the Council Work Session in August 11, 2009. Funding Source: There is no cost to the City for the sale of ad space in the proposed Ramsey Resident. In the proposed contract for ad sales, Youth First Marketing and the City of Ramsey will share in the profits generated by sales. The cost for printing of the redesigned newsletter has already been budgeted for in the General Operations fund. The redesign of the newsletter will be offset by the revenue generated from the sale of ad space. Attachments: Contract for ad sales from Youth First Marketing Two newsletter redesigns Summary sheet of redesign costs Summary sheet of printing quotes Recommendation: