08/25/09 Special Meeting - Laserfiche WebLink

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CASE #1 DISCUSS MARKETING BUDGET FOR TOWN CENTER By: Amber G. Miller, Planning Manager BACKGROUND: At the most recent meeting of the Ramsey Town Center Steering Committee on August 20, 2009, the topic of marketing the Town Center project once the vision refinement is completed. As part of this discussion, branding was discussed as a possible idea to consider. Several members expressed concern regarding the existing name of "Ramsey Town Center" and the negative connotations associated with that name. Going through a branding process may provide the opportunity to consider anew name or tweak the existing name and develop a new logo to structure marketing material around. The Steering Committee felt that this was something we should at minimum get some bids or proposals to consider. Staff is proposing establishing a $25,000 budget for marketing for the Town Center project. Additionally, there is a proposed trip to Altoona, Iowa to court a potential tenant for Town Center. As part of this trip there would be costs for travel, lodging and meals for Council members and staff who attend. Landform has informed staff that this trip would be outside the scope of their original contract and they would require an additional $4,000 to attend. This would also be included in the $25,000 staffis requesting for the overall budget. We do not have an estimate at the publication of this case for the branding but anticipate having some additional information at the meeting. Council may wish to set a do not exceed amount of $2,500 for the Altoona trip. STAFF RECOMMENDATION: Based on discussion. BOARD ACTION: Based on discussion. Reviewed by: ...---J. --- ~.-~...-,~"'....._-- City Administrat Deputy City Ad . HRA: 08/25/09 Attachments: Landform Proposal for additional services