Laserfiche WebLink
<br />CITY COUNCIL WORK SESSION <br />Topic Report: Branding/Marketing Firm <br />Interviews <br />By: Heidi A. Nelson, Deputy City Administrator/Dir. <br />of Community Development <br /> <br /> <br />Background: <br /> <br />The Ramsey Town Center Steering Committee recommended to City Council at its <br />August 25th work session that the Council consider moving forward with a <br />branding/marketing effort for the RTC project. The HRA subsequently authorized <br />funding for marketing for RTC in the amount of $25,000, which also included funding <br />for the Altoona, IA site visit. Since that time the RTC Steering Committee has solicited <br />proposals from and interviewed four (4) branding/marketing firms. Following the initial <br />screening and interview process, the Committee asked two (2) firms to revise their <br />proposal for the initial phase of branding work that the Committee feels is needed at this <br />time. <br /> <br />The two (2) proposals are attached for Council review. Interviews have been scheduled <br />with each of these firms for this evening: <br /> <br />5:30 p.m. - Vyway Market and Brand Strategy, Anne Berg <br /> <br />6:15 p.m. - LEVEL, Lois Dirksen & Kim Thelen <br /> <br />The R TC Steering Committee Members have been invited to attend the interviews this <br />evening as well. It is anticipated that the HRA could take action on one of the proposals <br />at its October 6th meeting. <br /> <br />Action Statement: <br />Based upon Council discussion. <br /> <br />Reviewed by: K/ ~ <br />City Administrator: ,-"D <br /> <br />CCWS: <br /> <br />09/29/2009 <br />