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<br />CASE # Lj <br /> <br />AUTHORIZE CONTRACT FOR RAMSEY TOWN CENTER <br />BRANDING/POSITIONING <br />By: Heidi Nelson, Deputy City Administrator/Community Development Director <br /> <br />BACKGROUND: <br /> <br />During the work session of September 29th, the City Council interviewed two firms for <br />branding/positioning for Ramsey Town Center. The consensus of the Council was to proceed <br />with the proposal from Anne Berg with Vyway. Staff has further discussed the Vyway proposal <br />with Ms. Berg regarding the cost and payment for services. Ms. Berg is willing to offer the . <br />$3,000 discount from her standard fee of$15,000 if we make payment in advance of $10,000 at <br />contract signing, with a $2,000 retainage. Staff also discussed the kick-off of this <br />Branding/Positioning exercise and will be working with Ms. Berg over the next few weeks in <br />preparation for the Vision/V antageN oice session with the group to be determined. She is <br />recommending a six hour session (10 a.m.-4 p.m.) on anyone of the following dates: <br /> <br />Thursday, October 15th <br />Wednesday, October 28th <br />Thursday, October 29th <br />Friday, October 30th <br /> <br />There would be a follow-up session to concentrate on the Voice piece of the work with a smaller <br />group. Staff would like direction regarding schedule of the Vision/V antageN oice session. <br /> <br />STAFF RECOMMENDATIONS: <br /> <br />Authorize contract with Vyway for an amount not to exceed $12,000 if Council is open to the <br />prepayment with retainage, or for $15,000, with 50% due up front. <br /> <br />BOARD ACTION: <br /> <br />Based on discussion. <br /> <br />Reviewed by: <br /> <br /> <br />City Administ <br /> <br />HRA: 10/06/09 <br /> <br />Attachments: <br />A: Brand Strategy Proposal <br />B: Firm Credentials <br />