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<br /> <br />Approach <br /> <br />The team's approach to maximizing value for the City on this project is framed upon <br />our greatest strengths: complete range of integrated development services, extensive <br />local and national industry relationships, great depth and rapid scalability of team <br />resources, and vested local community knowledge, We proactively assimilate into <br />our client's organization by quickly identifying project opportunities, understanding <br />potential challenges and managing risks, The process starts by identifying the specific <br />key success factors within the classic Time-Cost-Quality triangle, It is further expanded <br />by overlaying additional client and project-specific objectives such as vision, design, <br />control and return on investment -- all of which are unique and highly applicable to <br />Ramsey Town Center. <br /> <br />Strength 1 - Integrated Development Services <br />As a team who has worked together for years on various projects, we provide a full <br />range of integrated planning, design, entitlement and development management <br />services on a broad range of development projects, Our total approach of Site to <br />FinishsM allows us to completely integrate all aspects of the development process, <br />ensuring a tightly coordinated project. These services include land planning, municipal <br />planning, civil engineering, landscape architecture, entitlement management, <br />development management, financial analysis, project management and tenant <br />coordination, This becomes relevant to the proposed Town Center process as we <br />evaluate the new vision and contemplate changes to the zoning and land use plans to <br />accommodate that vision, Form-based code requires an in-depth understanding of all <br />design components and their effect on the overall systems. Rather than outsourcing <br />this work, our team integrates these components on a daily basis to effectively <br />manage the integration, This is a critical component of the success of this project as a <br />very complex, phased, and multi-tiered disposition strategy is likely to emerge, and any <br />lapses in the detailed coordination will likely diminish the desired outcome. <br /> <br />Strength 2 - Industry Relationships <br />Positive, personal relationships are a key component to our team's proven success, <br />In today's challenging economic environment, where every aspect of the real estate <br />industry is being asked to do more with less more so than ever before, who you <br />know and how well you know them can influence the outcome of new projects, In <br />order to achieve the greater vision of the entire region, we strongly anticipate that <br />multiple end-users and developers will need to be engaged to achieve the highest and <br />best uses for the many current and potential future parcels assembled. As leaders <br />of the industry, proven by our high-level involvement with organizations such as the <br />International Council of Shopping Centers (ICSC), Urban Land Institute (ULI), and <br />CoreNet Global and our work on award-winning mixed-use projects, the team will <br />leverage its countless relationships on behalf of the project. This will provide City of <br />Ramsey and Town Center with the most positive industry exposure and highest quality <br />potential partners, thus maximizing results and minimizing risks, <br /> <br />13 <br />