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<br />Project <br />Profile <br /> <br />Project Type <br />Downtown Development <br />\X1atertown, Wis. <br /> <br />Clients <br /> <br />\X1atertown Main Street and <br />Wisconsin Main Street <br /> <br />Program <br /> <br /> <br />www.LHBcorp.com <br /> <br />Downtown Streetscape and Riverfront Concept <br /> <br /> <br />Watertown, located midway between <br />Madison and Milwaukee, possesses a <br />divers and historic central business <br />district comprised of specialty shops, <br />professional services, and eating and <br />drinking establishments. Michael <br />Schroeder, working as part of a multi- <br />disciplined team, initiated the <br />development of goals and strategic <br />plans to guide the activities of the city's <br />downtown revitalization program. <br /> <br />Over the course of a one-week on- <br />site work session, the team facilitated a <br />series of community forums, <br />conducted stakeholder interviews and <br />focus groups, and performed a <br />condition assessment of downtown's <br />physical conditions. U sing information <br />gathered from these activities, the team <br />was able to identify a range of business <br />developments, marketing and image <br />enhancement opportunities. <br /> <br />Downtown \X1atertown's most <br />distinguishable assets--the Rock River <br />and the relatively large collection of <br />brick buildings--form the foundation <br />for the creation of a "River Platz", <br />which captures a sense of the <br />community's strong German heritage, <br />the entire area along the river will <br /> <br />;~~~~~~,- <br /> <br />-'. ~''''''''-.. ........~-............. <br /> <br />........."..."'..... <br /> <br />.,~.f' <br /> <br />highlight pedestrian activity in <br />downtown by weaving walkways, plaza <br />spaces, buildings, focal points and the <br />Rock River into a visually and physically <br />consistnet and continuous space. <br /> <br /> <br />E:x:perience bJl Michael Schroeder prior to LHB <br />