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<br />Case # 2 <br /> <br />MARQUIS SIGN INFORMATION (PRESENTATION) <br /> <br />By: Sean M. Sullivan, Economic Development Coordinator <br /> <br />Background: <br /> <br />Hwy 10 is one of the fastest growing transportation corridors in the nation. Discussion by the <br />EDA involving signage along this corridor to help with a community billboard, community <br />identity and potential advertisipg has lead to subsequent questions on how this can be <br />accomplished and how much it could cost. John Mylrea, from Grabow Communications has <br />given the EDA some general sign information which has been very helpful. John Mylrea has <br />also asked a representative from Daktronics to accompany him to the January meeting to present <br />more information of sign types, subsequent cost and capability of the Oaktronic products. <br /> <br />Staff met with Clear Channel in December and discussed some options that included sign <br />ownership being privately held with the sign generating a revenue stream for the City. The City <br />loses flexibility with this option and is limited to how much content that is actually controlled by <br />the city. Clear Channel also indicated that our current ordinances do not allow for a billboard <br />type sign in the right~of~way on Hwy 10. Clear Channel is interested in locating a few signs in <br />the NW Metro area and Ramsey is a distinct possibility. <br /> <br />Staff has also been in discussion with BOB FM regarding content management and marketing if <br />the City decided to own and operate the sign. Attached is a brief summary of interest by BOB <br />FM. If the EDA does decide the sign' ownership is imperative, a funding source must be <br />identified and content management and marketing must be discussed in greater detail. <br /> <br />A better understanding of signage capability, maintenance and content management has lead to <br />some key follow~up questions: <br /> <br />. What type of sign do we want? <br />. What are the capabilities we want out of that sign? <br />. How big should the sign be? <br />. What is the use of this sign? <br />. Who should own the sign? <br />,. Who should manage the sign content? <br />. How is the sign funded? <br />. Advertising revenue? <br />. Can, or should the sign be put on Hwy 10? <br /> <br />After the presentation and discussion the EDA should try to decide on most of these questions. <br />The answers to those questions will determine what direction Staff needs to go to make this sign <br />reality or to move on to other ideas. Sign ownership and cost is a big driver of this project and <br />should be discussed at length. Billboard type signs on Hwy 10 are prohibited per current <br /> <br />11 <br />