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<br />The web contains a permanent record of mistakes, so attempting to disguise a mistake likely <br />will make things worse. <br /> <br />To help prevent errors, official communications should be fact-checked before being posted in <br />social media. Potential errors could create city issues ranging from minor to significant, and <br />some may create unforeseen liability issues. <br /> <br />For example, posting to Facebook the wrong opening date for enrollment in a parks and <br />recreation program likely will create confusion, inconvenience and even frustration among <br />residents who try to enroll their kids in a program too early and essentially end up wasting their <br />time, or who find a program full because they tried to enroll their kids too late for a program. <br />It's unlikely this type of mistake would create city liability. <br /> <br />But posting incorrect information about a new city ordinance related to land use zoning stands <br />a greater chance of creating liability if someone acts based upon that incorrect information, and <br />later is penalized for the action they took based upon the incorrect information officially posted <br />by the city. <br /> <br />. Mind the law, existing city policies and gnidelines. Do not upload, post, transmit or make <br />available content you know to be false, misleading or fraudulent. All statements should be true <br />and not misleading. Do not post photos that infringe on trademark, copyright or patent rights of <br />others. <br /> <br />· Non-public and confidential information such as information related to coworkers, personnel <br />data, medical information, claims or lawsuits against the city should never be shared. Posting <br />such information could create liability issues for the city and the person posting the <br />information. <br /> <br />Do not post content that violates existing city policies, that exhibits hate, bias, discrimination, <br />pornography, libelous or otherwise defamatory content. <br /> <br />Only post content that is suitable for readers and viewers of all ages. Do not post content that a <br />reasonable citizen may not consider to maintain the dignity and decorum appropriate for <br />government. Do not post information that affiliates the city with or advocates for a political <br />party or candidate running for council. <br /> <br />Do not post any photo or video without permission of each person in the photo or video. Do <br />not post the name of any individual without permission from that person. <br /> <br />· Posting to third-party sites. Only post to third-party sites when it is relevant to the city. <br /> <br />· Contact by media. Employees who are contacted by the media should follow city media <br />relations/communications protocols. <br /> <br />What about city staff who use social media for personal reasons? City staff without official <br />social media responsibilities likely use social media to keep in touch with friends, family, <br />colleagues and groups with mutual interests. As part of their personal use of social media, it's not <br /> <br />Page 7 of 12 <br />