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CASE #~ <br />AUTHORIZE CONTRACT FOR NEXT STEPS IN BRANDING & MARKETING <br />MATERIAL DEVELOPMENT PROCESS FOR RAMSEY TOWN CENTER <br />By: Heidi A. Nelson, Deputy City Administrator/Director of Community Development <br />Background: <br />In early February, the HRA considered a contract with VyWay to move forward with the <br />development of brand and marketing materials for the Ramsey Town Center. The HRA desired to <br />revise the approach to that process by considering a contract with VyWay that initiated a few of the <br />first steps in the process, allowing the HRA opportunities to review the progress and guide the <br />direction of the brand development. Staff and Darren Lazan of Landform provided that feedback to <br />Anne Berg with VyWay regarding the desire to approach the process incrementally as well as <br />provided feedback regarding the product expectations of the HRA. Subsequently, asub-committee <br />of the HRA met with Anne Berg of VyWay and her design team to provide further input to the <br />process. <br />Anne Berg with has provided a revised contract that staff believes meets the intent of the HRA <br />regarding having designated points for review and additional opportunities for guiding the brand <br />development incrementally. Attached to this report is the proposed contract documents for HRA <br />review and consideration. <br />Board Action: <br />Authorize contract with VyWay in an amount of $22,000 to proceed with brand and marketing <br />material development for Ramsey Town Center. <br />Reviewed by: <br />• <br />City Administrator <br />HRA: 03.16.2010 <br />Attachments: <br />VyWay Contract and supporting documents <br />