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CASE # ,,~ <br />ICSC RECAP -BRAND ROLLOUT <br />By: Darren Lazan, Development Manager <br />BACKGROUND: <br />On May 22"d 2010, a group representing Ramsey Town Center attended and exhibited at the <br />ICSC ReCON conference in Las Vegas. There were a number of goals for this conference, the <br />most critical being; <br />^ Soft roll-out of the new project brand and identity -The COR <br />^ Re-connect and remain active in the retail development community. <br />^ Measure the marketplace and consider any revisions to the plan or marketing strategy. <br />^ Explore potential development opportunities for the project. <br />The conference was relatively well attended and the attitude was generally positive considering <br />the economic conditions of the past few years. <br />The team made several connections and would like to update the HRA on the feedback we <br />received and potential opportunities going forward. <br />Following this successful soft roll-out, the team would like to make arrangements for the full <br />roll-out of the new project identity both locally and nationally. This will include a variety of <br />public relations tasks as well as the full roll-out of the identity to include completion of the <br />stationary system, project signage, press releases, and related communications. <br />The HRA should consider: <br />^ Feedback and opportunities derived from the ICSC event. <br />^ Timing and activities associated with the full brand roll-out for The COR. <br />DEVELOPMENT TEAM RECOMMENDATION: <br />The Development Team recommends the HRA direct us to prepare a complete roll-out plan and <br />budget for the new brand identity and present for approval at the June 15th HRA meeting. <br />