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i <br />I <br />I <br /> <br />CASE <br /> <br /> SELECTION OF A GRAPHIC DESIGN ARTIST <br /> TO REDESIGN CITY LOGO <br />By: Kim Moore-Sykes, Assistant City Administrator <br /> <br />Background: <br />In March, the City Council directed staff to solicit proposals from various graphic design artists <br />who may have an interest in working with the City in redesigning the current city logo. A list of <br />nine design firms were provided by the League of Minnesota Cities. Each firm was sent a letter <br />describing the process and deadlines. The staff received six proposals. <br /> <br />The following is a list of the firms that responded with design submittals and corresponding cost <br />estimates for the project. <br /> <br />Laurie Ingram Duren $12,150.00 <br />Marie Moreland $ 6,250.00 <br />Kulhanek Design Studio $ 6,000.00 <br />Bob Burger Studio $ 2,850.00* <br />Bruce Kraft $ 1,900.00' <br />Tom O'Brien $ 1,200.00 <br /> <br />*Submitted design examples of work done for past client because these firms do not create logo <br />designs on speculation. <br /> <br />The cost estimates vary depending on the amount of time estimated to do the design and the <br />amount of assistance required to utilize the design on letterhead, business cards, water towers and <br />pins. Council is being asked to select an artist whose work exhibits a style that will culminate in <br />a logo design the will be unique to the City of Ramsey. <br /> <br />Staff Recommendation: <br />Staff recommends that the City Council approve selection of Tom O'Brien as the artist to <br />redesign the City's logo. Mr. O'Brien's submittal is consistent with the City's criteria for design <br />and within budget for the project. <br /> <br />Reviewed By: <br />City Administrator <br />Assistant City Administrator <br /> <br />Copies also distributed to: <br /> <br />CC 05/23/2000 <br /> <br />.5'7 <br /> <br /> <br />