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stated he likes driving the ship. He stated he thinks we will be a developer of the City for a <br />while. We have to add some homeowners or we will not go anywhere. <br />Ms. Berg stated that the whole reason to do a branding is to build the equity and you have <br />something higher priced to sell. She gave examples of Google, McDonalds, Coke, etc. There is <br />all kinds of proven research that branding works. The only reason we are doing this is so you get <br />more money when you sell it. <br />Councilmember Look stated you are talking about millions of dollars. That $58,000 will not <br />even come close to that. Therefore, do we risk $58,000 or $100,000.. . <br />Ms. Beg reiterated that marketing and branding do work. <br />FOUR QUESTIONS: <br />The following four questions were handed out for Council and Staff to jot down answers to: <br />1) What's Working Well <br />2) What's Not Working Well <br />3) What's the City Not Doing that it Should be Doing <br />4) What's the City Doing that it Should Not be Doing <br />Time was given to write answers. <br />Dinner Break 6:10 — 6:25 <br />The answers were read to the four questions listed above. Discussion relating to the answer and <br />any clarification was presented. <br />OBJECTIVES OF THE EVENING: <br />• To review progress from previous year <br />• To enhance the working relationship and build team spirit among participants <br />• To identify and discuss issues and opportunities over the next one to three years <br />• To develop an updated goals program <br />• To prioritize goals <br />GROUND RULES <br />Don't monopolize conversation <br />PARKING LOT <br />For things that do not really fit the agenda for tonight and can be put on a future work session. <br />City CounciUStaff Strategic Planning Session / February 8, 2010 <br />Page 4 of 7 <br />