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Mr. Ulrich stated that a private deal may take time to put together. He added that the most <br />expensive piece is a full -color reader board. It would be nice to get the license center identity. <br />Commissioner Elvig asked can we look at the EDA now. The HRA bank is up to $90,000 and <br />the EDA would be an additional $60,000. <br />Commissioner Ramsey asked if this couldn't be designed to where we will be building — a size <br />now and then add to it later. <br />Mr. Lazan stated we could maybe look at expanding the reader board. He stated he is already <br />getting "pounded" for the size now. <br />Ms. Nelson stated that one of our concerns was "leaping over the billboard cliff'. We need to be <br />thoughtful about how big we get out there. We are trying to keep it in the realm of what's been <br />done out there and this isn't necessarily forever. We viewed this as a ten to 15 year investment. <br />It could be forever but if we go that big to look like a billboard, we have to be ready to answer to <br />that. <br />Motion by Commissioner Ramsey and seconded by Commissioner Elvig to establish a budget of <br />$90,000 to construct the signage and work with Demark. <br />Motion carried. Voting Yes: Chairperson Dehen, Commissioners Ramsey, Elvig, McGlone, and <br />Wise. Voting No: None. Absent: Commissioner Jeffrey. Abstain: Commissioner Look as he <br />knows Demark. <br />A brief discussion ensued relating to the landscaping. <br />Motion by Commissioner Elvig and seconded by Commissioner Ramsey to have a four -color <br />reader board in an amount not to exceed $15,000. <br />Motion carried. Voting Yes: Chairperson Dehen, Commissioners Elvig, Ramsey, McGlone and <br />Wise. Voting No: None. Absent: Commissioner Jeffrey. Abstain: Commissioner Look. <br />Case #4: Review COR Marketing and Communications Plan <br />HRA Executive Director Nelson stated there are a couple of marketing pieces coming forward <br />real soon — articles for the Anoka Area Chamber Magazine, The Real Estate Journal, the <br />Minnesota Shopping Centers Association newsletter, and the upcoming edition of the Ramsey <br />Resident. She presented The COR Marketing and Communications Plan and stated this is sort of <br />our "bible" on how we move forward with our marketing plans. There are email blasts, face <br />book, twitter, and the website along with resident education with booths at Game Fair and Happy <br />Days. <br />Chairperson Dehen asked what all this is costing. <br />Housing and Redevelopment Authority / August 31, 2010 <br />Page 8 of 10 <br />