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In the wave of chain drugstore expansion, numerous cities
<br /> and towns have faced the choice between economic
<br /> development and their historic architecture, between jobs and
<br /> downtown character. If prepared ahead of time, a community
<br /> should not have to forfeit either.
<br /> Success in working out better solutions with the chains
<br /> almost always depends on having the right land-use controls or
<br /> design review ordinances in place before the chain drugstore
<br /> arrives. In historic districts or commercial areas with the
<br /> necessary planning and zoning regulations, the chains have done
<br /> a much better job. In some major cities, such as New York and
<br /> Philadelphia, drugstore chains have voluntarily occupied historic
<br /> buildings instead of supplanting them.
<br />
<br /> Drugstore History
<br />An aging population and the rise of managed health care are
<br />largely responsible for the extraordinary growth of the drugstore
<br />industry--growth characterized by acquisitions of other chains,
<br />both large and small, by the opening of hundreds of new stores,
<br />and the relocation of many existing stores to larger, more
<br />prominent spaces.
<br /> Until recently, drugstore chains often located in strip
<br />shopping centers frequentl)~ anchored by supermarkets. As some
<br />supermarkets began to open pharmacy departments, these
<br />locations naturally became less attractive to the drugstores. The
<br />search for desirable new sites led the chains to high-traffic
<br />intersections downtown, or the corner of "Main and Main," as
<br />the real estate industry often describes the most prominent
<br />downtown commercial crossroads. Both Walgreens and Rite Aid
<br />officials have used the term to characterize their prime locations.
<br /> The freestanding store with a drive-through window,
<br />introduced by Walgreens in the 1990s, has now become the
<br />industry standard, adopted by even the smaller regional chains.
<br />The typical new store has a footprint ranging from 10,500 to
<br />15,000 square feet, can be found on conspicuous corners, and
<br />has plenty of on-site parking. Walgreens spokesperson Yvette
<br />Venable says, "Our goal is to offer convenience. A parking lot in
<br />front of the store allows customers to pull up to the front door,
<br />get in, get what they need, and get on their way."
<br /> Walgreens leads the industry in sales, generating more than
<br />$17.8 billion in fiscal 1999, up more than 16 percent from the
<br />year before. CVS ranks second, even though the corporation
<br />operates about 1,300 more stores than Walgreens
<br />(approximately 4,100 CVS stores compared with approximately
<br />2,800 Walgreens stores). The CVS chain is actively engaged in
<br />an ambitious development program with plans to open about
<br />440 stores this year.
<br /> Meanwhile, Rite Aid, which, according to its 1999 annual
<br />report, "continued the most aggressive real estate expansion
<br />program in the history of the drugstore industry," is beset with
<br />rumors on Wall Street that it may merge or downslze. Since last
<br />spring, the corporation has withdrawn from a number of projects,
<br />some of which generated considerable local controversy. During
<br />fiscal t999 (ended March 31) the company opened 578 stores. The
<br />Rite Aid 1999 annual report states: "Our plans for fiscal 2000 call
<br />for a more manageable program of 300 store openings."
<br /> Walgreens has chosen to forgo the acquisition of other drugstore
<br />chains, a strategy its competitors have pursued vigorously. The
<br />
<br />Anne Stillman is the aut/~or of Better Models for Chain
<br />Drugstores, pttbtished this year by the National Tr~tst for Historic
<br />Preservation.
<br />
<br />company concentrates instead on building and relocating its own
<br />stores and has a goal of operating 3,000 stores by 2000. In 1997,
<br />CVS more than doubled its size by acquiring Revco, adding
<br />approximately 2,400 stores, while Rite Aid bought Thrifty Payless,
<br />a large western chain with more than 1,000 stores, the same year.
<br />CVS, Rite Aid, and Eckerd have added smaller drugstore chains to
<br />their corporations. On its web site, Walgreens characterizes this
<br />activity by its rivals as a "feeding frenzy."
<br />
<br />Site Plans and Store Design
<br />The Walgreens web site also states: "We... go to great lengths
<br />to see that our new stores preserve the visual integrity of the
<br />surrounding area." The web site illustrates this statement with a
<br />photo of Walgreens on Market Street in a busy section of
<br />downtown San Francisco. The drugstore occupies a storefront
<br />on the ground floor ofa multistory 1908 building designed by
<br />noted bay area architect Louis Hobart. The building abuts the
<br />sidewalk in keeping with the other buildings on the block.
<br />
<br />An aging population and the rise of
<br />managed health care ore largely
<br />responsible for the extraordinary growth of
<br />
<br />the drugstore industry
<br />
<br />Large display windows reflect the street activity, i~nd the upper
<br />floors contain offices. Nevertheless, the web page depicts a
<br />typical Walgreens site plan as one with an asphalt parking lot
<br />surrounding the structure.
<br /> But changes are afoot in one big city. In a landmark
<br />arrangement, the Walgreen Company signed an agreement
<br />with the city of Chicago in April. The corporation, with
<br />headquarters in the Chicago suburb of Deerfield, agreed to a
<br />series of "design elements" as "minimum standards for
<br />construction of Walgreens stores" in Chicago.
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