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Customer Profiling <br />Communit /EY <br />The Community/Do process will identify and analyze all the households in <br />Ramsey's drive -time trade area. Based on more than 4,500 categories of <br />lifestyles, purchase behaviors and media reading and viewing habits <br />(psychographics), the households in your trade area are assessed to gain an <br />understanding of the types of retailers that would be attracted to your community. <br />Our in-house databases include both traditional demographic data and the most <br />current psychographic lifestyle information for over 120 million households in the <br />United States (as well as up to seven individuals living in each of these <br />households). <br />Each household in a trade area falls into one of 66 market segments reflecting <br />the buying habits of customers in the household. The blue line in Figure 3 <br />graphically profiles the households in a city's trade area. <br />Figure 3: Example - Psychographic Profile <br />—Potential Loon° <br />1 2 3.4 5 6 7 2 9121112131415121i121g2MV2M+ TM72£22' 13Z','' 435 7S83:4C41421 51P4i43 513515afi Sifo:5M9303ISB5t93S <br />Bucon <br />11 <br />fUendfying Cmvomors <br />