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TT-T.! . 77., , �. <br />Community!U <br />3. Matching Retailers and Restaurants to Ramsey's Market Potential <br />Once the consumer profiles in Ramsey's trade area have been determined, the <br />Community/Do process will match these profiles against the customer profiles of <br />5,000+ retailers in our proprietary database. <br />In Figure 4, the blue line indicates the customer profile of households in a <br />community's trade area. The red line represents a specific retailer's customer <br />profile. A similarity between the two profiles as shown in Figure 4 analyzed using <br />Buxton's proprietary retail matching algorithm concludes that this site is an <br />opportunity for a specific retailer to open a successful store. <br />This matching results in a list of possible retailers. To develop the preliminary <br />retail match list, Buxton analyzes a number of factors about each possible retailer <br />to qualify it. This analysis is designed to eliminate those retailers that for any <br />reason would not be a candidate for Ramsey. Considered in this analysis are <br />such factors as, verification of a retailer currently operating or expanding into <br />your market, location of operations in similar cities, and competition and <br />cannibalization from nearby locations. <br />Once this analysis is complete, the preliminary list of retailers will be discussed <br />and reviewed with Ramsey. Based on the selections by the sponsor, a final list of <br />up to twenty (20) retailers will be created for the development of marketing <br />(pursuit) packages. <br />Figure 4: Example - Trade Area Consumers Matched with Retailer Customer Profile <br />® XYZ Company —Polenil31Location <br />0•='fr <br />1 2 3 4 5 0 7 3 3101112131-0151017191EC{.°'.t72w•CE6C72E221.M132-13t43 7383WCSKi9314;a1C47421dC515.Z.fdi •56575 6W 183338i3938 <br />Buxcon <br />IDencirying Cu:comers <br />13 <br />