Laserfiche WebLink
The <br /> <br />Who Should Attend: <br /> <br /> · Directors <br /> · Program Leaders <br /> · Supervisors <br /> · Park Rangers <br /> · Park Managers <br /> <br />Benefits of Parks and <br /> Recreation" <br /> <br />Summer Workshop <br />August 10, 1998 <br /> 9:00 AM - 3: 30 PM <br /> <br />',Since Play i= a fundamental <br />need. playgrounda skould be <br />provided for every child aa muc <br />as schools.' <br /> <br />--Theodore Roosevelt <br /> <br />· Marketing & Public Relations staff <br />· Board Members <br />· Public Information staff <br />· Volunteers <br />· Anyone involved in your department! <br /> <br />And Why: <br />Your agency's image is impacted by the people representing your agency, whether paid or <br />unpaid, full-time or part-time. Yet many of these k~ people receive a brief introduction to the important <br />role th,~ play in explaining the benefits of parks and recreation to the public. <br /> Don't miss this chancel This NtLP~A training program helps everyone better <br />articulate the value of parks and recreation. They too can begin to talk, walk, and think about <br />parks and recreation using the BENEFITS APPROACH! <br />It's time that cveo'one involved in the profession understand it's rea!. value in proxdding ':'i:al <br />benefits Io individuals and communities. Tltis workshop is the foundation for building a stronger future <br /> <br />for park and recreation agencies, facilities, and services. <br /> <br />The Training Includes: <br /> <br /> · The NRPA Benefits of Parks and Recreation Resource <br /> Guide and (qide~<~ ~60. nd, <br /> · Additional ben--ts handouts <br /> · Training exercises and activities <br /> · New promotional products catalog <br /> · Continental breakfast, lunch, and an afternoon snack <br /> · .6 CEU's <br /> <br />Learning Outcomes: <br /> <br />· Understand, identify, and articulate the four major areas of parks and recreation. <br />· Change and upgrade self perception and job value from non.essential to vital. <br />· Gain new insight into how benefits impact personal and professional lives. <br />· Become familiar with use research and quotations in communications to establish and <br /> enhance credibility. <br />· Create and develop better programs to meet and exceed future benefits. <br />· Learn hundreds ofways Io infuse the BenefitsM'essage into communications and promotions. <br />· Learn basic ways to market and sell the Benefits Message to decision makers, constituents, <br /> and allies outside of the profession. <br />· Identify Priority External Targct audiences and commit to communicating the Benefits <br /> Message to them. <br /> <br /> <br />