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trian and automobile traffic. Some city codes prohibit tempo- <br /> rary sales on unpaved landscaped areas. The use of power <br /> generation is often strictly regulated for both safety consider- <br /> ations and in regard to noise levels. The maximum space that <br /> may be used for outdoor sales is also an issue. It can be mea- <br /> sured in square feet or as a percentage of the existing business <br /> area. Daytona, Florida, uses a combination of both, staring that <br /> "the display area shall not be greater than 10 percent of the lot <br /> or parcel and not greater than 500 square feet." <br /> Ordinances commonly restrict the frequency of outdoor <br /> sale~. Salinas, California, allows for a "maximum of four <br /> continuous days six times each calendar year." Plymouth, <br /> Minnesota, on the other hand, allows "no more than 10 sales <br /> activities per year per property." <br /> Signs. Advertising in and around the sites of outdoor sales <br />also has received considerable attention. "A-frame" or <br />"sandwich board" signs have aroused controversy in some <br />communities even apart from their use for outdoor sales, but <br />the fear of lawsuits is often overridden by the power of long- <br />standing tradition. The size and amount of such ads are <br />regulated: in Stratford, Ontario, the ordinance delineates <br />signs' measurement in feet, controls their shape ("A-frame/ <br />inverted vees"), and requires that they be kept in good <br /> repair. It also permits just "one sign per <br /> business and/or building." <br /> Location. Communities also typically <br /> address basic concerns over merchandising <br /> on public rights-of-way. Bethany, <br /> Oklahoma, specifies that the "goods shall <br /> not be in places closer than six feet from the <br /> curb or, where there is no curb, six feet <br /> from the paved edge of the shoulder," and <br /> that "no open display shall occupy the sight <br /> triangle at a corner." <br /> Temporary shelters such as roofs or <br /> canopies are often permitted for sidewalk <br /> sales, but setback requirements for the <br /> principal building generally aim to prevent <br /> infringement on a public right-of-way or on <br />an easement open to public travel. <br /> Some writers on the urban scene have noted that no space is <br />more valuable than downtown sidewalks, and every city is <br />concerned about its economic vitality. For businesses, the <br />bottom line is the facilitation of activity and increased pedes- <br />trian traffic. Some downtown areas have successfully used <br />outdoor sales as the focus of special attractions such as noon- <br />time performances on plazas and malls. <br /> <br />General Concerns <br />The oversight of outdoor cafes and sidewalk sales involves the <br />usual concerns over public health and safety. The roadside hot <br />dog joint is an American tradition, but in many towns the <br />oversight of outdoor sales activities involves more than the <br />simple desire to prevent the abuse of city sidewalks. The quality <br />and attractiveness of a commercial district can be won or lost <br />through the regulation of such activities. <br /> Because of the nature of outdoor business, aesthetic <br />considerations receive much attention in city codes. The same <br />interest that underlies permitting the operation of outdoor cafes, <br />for example, typically involves a serious interest in the appearance <br />of the community as well. An appealing community image is as <br />much an integral part of the atmosphere for a restaurant's outdoor <br />activities as the appropriateness of its inner decor. <br /> <br /> <br />