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Activity Audiences <br />Notes Timeline Responsibility <br />Legislative session <br />planning <br />■ Goals for 2011 <br />Outline outreach/ <br />communications plan <br />Opinion leader outreach Opinion leaders <br />■ Develop/prioritize list <br />of local and state <br />opinion leaders <br />Initiate relationships <br />via face-to-face <br />meeting <br />Follow-up discussions, <br />emails or letters as <br />project progresses <br />Engage in decision - <br />making or other <br />opportunities <br />Engagement • Elected officials <br />■ Events, presentations • Opinion leaders <br />or other opportunities <br />■ Develop goals, strategies and outreach/ <br />education plan to seek 2011 legislation if <br />necessary <br />■ Engage The COR email list (i.e. local <br />residents and businesses) to support <br />legislation if necessary/appropriate <br />■ Build and maintain relationships that will help <br />The COR succeed in business, local/state <br />government and with the local community <br />■ Ultimately, engagement may include media <br />relations, development leads, public policy or <br />other opportunities <br />■ Invite elected officials and opinion leaders, as <br />appropriate, to participate in public events or <br />announcements about The COR <br />■ Thank elected officials and opinion leaders <br />for their support and leadership at every <br />opportunity <br />Nov. <br />Sept. - Ongoing <br />Ongoing <br />Outcomes: <br />■ Increase awareness of The COR, its momentum and opportunities <br />■ Broaden/strengthen business relationships to open doors for development <br />■ Build trust and confidence in The COR vision and direction <br />■ Increase public use of The COR <br />9 2010 Marketing and Communications Plan for The COR <br />