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display, e.g. Game Fair, Happy Days, etc. Ms. Nelson introduced Ben Harris, Sharp Creative, who is our graphic designer, and stated she would turn this presentation over to Mr. Lazan and Mr. Harris. Marketing Manager Lazan described some of the marketing changes. Mr. Harris talked about the marketing documents and why it was necessary to add in other colors and make the materials all comprehensive. Mr. Lazan updated the HRA on The COR website and that it will be housed at LOGIS. You pay once and then we update the site ourselves. Mr. Lazan stated that the marketing system was approved back in the beginning of the year. He talked about the new marketing books and how they are printed on demand. Electronic ones will be generated for the website. This is all custom marketing — the demographics, etc., and we are able to update the content. He noted this is a great sales piece for this project. He presented and detailed all the pieces of the marketing material. It is ready to go — populate it with updated language — keep a fresh roll out but not recreate it each time. Mr. Harris stated that the common thread of all this — this whole system is - we are creating shells we continually use but we are able to keep all the information up to date. Commissioner Backous stated he was impressed with these books. Commissioner Elvig asked what has been done for sharing this with the rest of Council and staff. Mr. Lazan responded that he needs to be working on that. Ms. Nelson wondered what would be the most efficient way to do that to which Commissioner Elvig suggested an open forum. We will talk about what worked — what didn't ... Ms. Nelson offered to put that on the work session for the 21st 5.4 Update on Flaherty and Collins Financing — The Residences at The COR Project HRA Executive Director Nelson stated that she met with John Hewitt, one of the representatives of the bank that Flaherty & Collins is working with. He came to the City's booth. We demonstrated our commitment and asked them to bring forward their financing. They are working with F & C to make sure the numbers are in order and we talked today about tax numbers and a deal structure. Chairperson Ramsey stated that we said we want this project to go — the City will not let it fail. Commissioner Elvig added that we decided to ask them straight up — do you want more money. This is our front yard — when we said we would be there - he seemed to "bite on it". He seemed to think we could do something — it seemed pretty solid. Chairperson Ramsey stated we will find out next Tuesday. HRA Work Session — June 7, 2011 Page 4 of 7