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display, e.g. Game Fair, Happy Days, etc. Ms. Nelson introduced Ben Harris, Sharp Creative, <br />who is our graphic designer, and stated she would turn this presentation over to Mr. Lazan and <br />Mr. Harris. <br />Marketing Manager Lazan described some of the marketing changes. <br />Mr. Harris talked about the marketing documents and why it was necessary to add in other colors <br />and make the materials all comprehensive. <br />Mr. Lazan updated the HRA on The COR website and that it will be housed at LOGIS. You pay <br />once and then we update the site ourselves. Mr. Lazan stated that the marketing system was <br />approved back in the beginning of the year. He talked about the new marketing books and how <br />they are printed on demand. Electronic ones will be generated for the website. This is all <br />custom marketing — the demographics, etc., and we are able to update the content. He noted this <br />is a great sales piece for this project. He presented and detailed all the pieces of the marketing <br />material. It is ready to go — populate it with updated language keep a fresh roll out but not <br />recreate it each time. <br />Mr. Harris stated that the common thread of all this — this whole system is - we are creating <br />shells we continually use but we are able to keep all the information up to date. <br />Commissioner Backous stated he was impressed with these books. <br />Commissioner Elvig asked what has been done for sharing this with the rest of Council and staff. <br />Mr. Lazan responded that he needs to be working on that. Ms. Nelson wondered what would be <br />the most efficient way to do that to which Commissioner Elvig suggested an open forum. We <br />will talk about what worked — what didn't ... Ms. Nelson offered to put that on the work <br />session for the 21 <br />5.4 Update on Flaherty and Collins Financing — The Residences at The COR Project <br />HRA Executive Director Nelson stated that she met with John Hewitt, one of the representatives <br />of the bank that Flaherty & Collins is working with. He came to the City's booth. We <br />demonstrated our commitment and asked them to bring forward their financing. They are <br />working with F & C to make sure the numbers are in order and we talked today about tax <br />numbers and a deal structure. <br />Chairperson Ramsey stated that we said we want this project to go — the City will not let it fail. <br />Commissioner Elvig added that we decided to ask them straight up — do you want more money. <br />This is our front yard — when we said we would be there - he seemed to "bite on it ". He seemed <br />to think we could do something — it seemed pretty solid. <br />Chairperson Ramsey stated we will find out next Tuesday. <br />HRA Work Session — June 7, 2011 <br />Page 4 of 7 <br />