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Mr. Tombarge stated the next section of the survey they begin to test some of the key reasons for <br />supporting and opposing of five potential arguments that could be used by us. <br />The statements of support did pretty well. 74% felt insuring the safety of pedestrians and <br />drivers. <br />69% thought a good reason was to spread out the costs. <br />68% thought a good reason was to reduce the delay and avoid higher cost. <br />67% agreed it was important for attracting residents, businesses and jobs. <br />64% felt fairly distribute costs to all property owners <br />Mr. Tombarge explained they then tested statements that could be used in opposition of the <br />policy. <br />The most compelling against the policy was, because of the economy, residents just can't afford <br />to pay more. <br />53% felt the streets are fine the way they are. <br />51% feels the city should focus on other priorities. <br />46% believes the city should be better using the existing money they have. <br />42% believes a policy would take away the power to petition or stop projects. <br />The final question they asked before they got into the demographics was how residents get <br />information of what the City does; this was an open ended question. 54% responded the City <br />Newsletter, local newspaper 19 %, City website 7 %. <br />Mr. Tombarge explained, in conclusion, what does this survey tell us in terms of this policy and <br />communication needs. <br />First of all street maintenance is a concern for residents. The majority feel good about existing <br />roads and maintenance. There is strong support for creating a long term policy. The short coming <br />is the funding options have sizeable opposition with the franchise fee having the strongest <br />support. The safety statements were among the most convincing. <br />Councilmember Wise had an observation that the phone survey had about a 12% opposition in <br />some categories, when we go to public meetings it is not the people in favor of someone showing <br />up and being negative, when we take the next step, that has to be measured. <br />Councilmember McGlone stated people commented favorably on roads, sidewalks and such <br />would be very good for the local economy and kind of offsets this in his mind. <br />There was discussion that the survey shows that the roads seem fine now, but how are they going <br />to be ten years from now. The discussion continued with keeping photographic evidence, video. <br />Councilmember Backous feels it should be about educating the residents. <br />City Council Work Session / July 19, 2011 <br />Page 3 of 9 <br />