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CommunitylD' <br />Selecting Ramsey's Retail Site <br />To begin the CommunitylD process, the City of Ramsey selected two sites to be <br />analyzed for possible retail development or revitalization. The locations of the two <br />sites are shown on the following page. <br />Buxton has examined the retail potential of the two sites based on the following <br />analyses: <br />• A primary drive -time trade area was delineated for each site <br />• The customers in each trade area were segmented according to buying habits <br />and lifestyles <br />• A profile of Ramsey's customers within each of the two trade areas was <br />developed <br />• The surplus and leakage for 11 major store types and 49 minor store types <br />were determined for the trade area <br />The purpose of these analyses is to develop Ramsey's Customer Profile. The <br />Customer Profile is a snapshot of the customers that reside in Ramsey's trade area. <br />Even though these consumers are complex and diverse, Buxton is able to capture <br />and catalogue the extent to which potential demand for a retailer's goods and <br />services are being met within the trade area. <br />By overlaying Ramsey's Customer Profile with over 4,500 retail matching profiles in <br />Buxton's proprietary database, we are able to identify major categories of retail that <br />are candidates for location in Ramsey. This matching provides the basis for <br />determining Ramsey's viability to attract retailers and restaurants and forms the <br />basis for Buxton's recommendations and conclusions. <br />With this analysis and Buxton's recommendations, Ramsey can make a more <br />informed decision about investments in infrastructure and can focus resources on <br />areas of higher retail development potential. <br />1 <br />