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Public Information /Engagement Strategy Overview <br />Aug . 2011 - Ongoing <br />INFORM <br />Ocd. 2011 <br />Provide info. ab o ut issue <br />and options <br />• Internal <br />Communication <br />• Media Outreach <br />• ResidentOutreach <br />• CommunityVisibility <br />PRE-IMPLEMENTATION <br />Aug 2011 <br />• Develop ContentIPian <br />• Materials Development <br />• EventLogistics <br />ENGAGE <br />Oct. - Dec. 2011 <br />Seekinputon options <br />• Online-Survey <br />• InputEvents <br />• ResidentOutreach <br />• Media Outreach <br />1 <br />DEMONSTRATE <br />Summer2012 - Ongoing <br />Provide periodic updates on <br />success of program, funding, traffic <br />impacts, etc. <br />• ResidentOutreach <br />• Image Gathering <br />• InternalCommunication <br />• Media Outreach <br />1 <br />DECIDE <br />Jan. — Feb. 2012 <br />City Council makes <br />decision on program <br />• Public Hearingl <br />CouncilDiscussion <br />• Decision <br />1 <br />COMMUNICATE <br />¥rch— April 2012 <br />L <br />Inform co mmun ity about <br />program, when work will <br />begin, etc. <br />• Internal Communication <br />• Media Outreach <br />• ResidentOutreach <br />4 <br />Revised — Sept. 20, 2011 <br />