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it would be repaid by this program. He explained that in order to show implementation of the <br /> program next summer, the project would have to use an alternate funding source. <br /> Mayor Ramsey suggested, and the Council agreed, to direct staff to revise the website sentence <br /> so it does not appear the decision has already been made. <br /> Councilmember McGlone stated he has a problem with the public information program. He <br /> noted the Council grappled with how to get data to help form opinions on what the community <br /> wants and did a good job with that and the survey questions. However, if they now decide to <br /> pick "winner" and "loser" neighborhoods it only furthers comments that no one came to their <br /> neighborhood. Councilmember McGlone thought all meetings should be held at the City Hall <br /> because it cannot hold meetings in every neighborhood. He noted the Council hears from people <br /> who don't like something and they may submit many on -line surveys yet the people who do <br /> support it won't take the time to fill out one survey. <br /> Public Works Director Olson explained that is why staff did the random survey sampling but <br /> even when the City has projects that are controversial, meetings are held and public comment <br /> cards provided. He stated staff wants to give the Council as much information as possible before <br /> it makes a decision. <br /> Councilmember Elvig agreed with the need to change the website statement mentioned by <br /> Mayor Ramsey. With regard to how the draft website is laid out, he suggested the graph be <br /> placed first with a brief summation and simply stated bullet points. Then additional detail can <br /> follow. <br /> The Council supported this suggestion and Public Works Director Olson stated they can also <br /> include pictures. <br /> Councilmember Elvig addressed the on -line survey and asked how to assure the resident has read <br /> about the issue prior to filling out the survey, and how to guarantee only one survey per family. <br /> Councilmember Strommen stated it is frustrating that the focus is on the franchise fee when the <br /> Council's issue was not the franchise fee but how to fund the Road Maintenance Fund. She <br /> stated the City needs to correctly frame the issue by not focusing on a single funding issue but, <br /> rather, to use the graph or photos to frame the issue and then frame questions that require more <br /> than a "yes" or "no" answer. Residents could also be asked to provide input on what they would <br /> do to maintain and fund roads, which would get the focus on the right issue. She reiterated the <br /> importance of framing questions correctly so they provide input that is meaningful. <br /> City Administrator Ulrich stated the website survey should not be the same as the random <br /> survey. He suggested allowing residents to post comments. <br /> Public Works Director Olson explained that is what staff was getting at when it developed the <br /> questionnaire, to allow people to fill in key concerns relative to this project. He noted it also <br /> asks how you think the City should pay for this program. <br /> City Council Work Session / October 18, 2011 <br /> Page 7 of 11 <br />