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Development Manager Lazan reviewed the staff report. Commissioner Ramsey questioned if there are limitations by the City Code and if this would be allowed if it was a private ramp. He said he considered the lighting unnecessary. Executive Director Nelson explained this use would fall into the temporary signage part of the code. She noted the signage allotment on the ramp is not being exceeded. Commissioner Tossey stated he preferred to not spend $5,000 on signs but would support the lighting. Commissioner Strommen questioned whether more or new businesses would be added to the banners. Development Manager Lazan responded the businesses are currently being listed free of charge. The City is promoting the new businesses to show the activity in the City but if there are 100 more banners, consideration should be given to add information to them. He noted the freestanding construction signs previously approved by the Commission cost $800 each. He deferred in ordering the second sign in anticipation of considering the proposed signs for $250 each. Commissioner Strommen stated she preferred to be fair to businesses in adding them to the banners. She asked if things change, would the banners be rotated out. Commissioner Strommen indicated she would support holiday lights to create a festive atmosphere in favor of banners. Commissioner Backous suggested that approving parts of this proposal would be better than voting no on the entire package. Commissioner Wise stated any new business must be bannered. Chairperson Elvig agreed that holiday lighting is a nice idea. Commissioner McGlone suggested offering businesses the chance to buy a strand of lights for a tree, or a similar program. He agreed to approach organizations to start this program. Commissioner Backous questioned whether the banners really advertise businesses. Development Manager Lazan answered the intent of the first round of banners was that closer to build out there would be three full sets. The first round was to recognize businesses are here. There is not much benefit to each specific business, but it reinforces that there is activity in the City and supports the overall identity of the property. The initial idea was to get 50 banners ready for the VA ground breaking. This concept would eventually carry into the Special Services District. Housing and Redevelopment Authority / October 11, 2011 Page 3 of 6