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MINNESOTA MRT MARKETING TOOLBOX <br />The Mississippi River Trail Bikeway Setting <br />When it comes to defining your <br />local identity, look for ways the <br />Mississippi River has influenced <br />culture and industry <br />SUMMARY VISION <br />_V <br />Dr Tpeo <br />LOCAL SETTING <br />If you're promoting MRT segments running through a specific <br />community or small group of communities, it's important to define <br />your local setting. The local setting changes invariably along the <br />MRT, as it is the inherent values and individual cultures that make <br />local places great. Communities already have a strong local <br />character, but their connection to the river and bicycle <br />accommodations vary. <br />We've provided a few questions that should result in answers <br />unique to your community and help you define your local setting. <br />What does your existing community identity offer to MRT <br />riders? Is there an opportunity to expand on your setting? <br />What cultural characteristics or values distinguish your <br />community from others? <br />How has the Mississippi River influenced the culture and <br />industry in your community? <br />How might MRT riders experience the bikeway through your <br />community differently than in a community 50 miles away? <br />Is the terrain flat or hilly? <br />Do you have local bicycle trails users can connect to for the <br />purpose of exploring your community? <br />Does the route travel through your downtown area? <br />Can users view or access the river? <br />What amenities do you have to offer bicyclists? <br />Festivals/fairs <br />Complimentary recreation <br />(swimming, hiking) <br />History centers/museums <br />Downtown areas <br />Historic sites <br />State and national <br />parks/forests <br />Casinos <br />Local and regional trails <br />Regional/county/local <br />parks <br />Mountain bike trails <br />Resorts <br />Mines <br />Bicycle rentals <br />Outfitters for recreational <br />equipment <br />ISETTINd MARKETING PRODUCT AUDIENCE STRATEGY PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 2-4 <br />