Agenda - Economic Development Authority - 12/08/2011

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MRT Marketing Toolbox Tool Box Contents WHY MARKET Use this section to build the case for marketing, identify critical steps in the process, and outline strategies to help you create a solid plan. THE MRT PRODUCT Use this section to expand your understanding of the MRT setting and characteristics. It includes detailed fact sheets on the MRT's history, bikeway data, connections to important amenities, and a table comparing Minnesota's six destination areas. THE TARGET AUDIENCE Use this section to identify types of bicyclists, types of bicycling trips, user needs, and other information that will help you to understand the potential users and appropriately target your marketing efforts. MARKETING STRATEGIES Use this section as a checklist of marketing ideas, strategies, and information to consider during implementation. We've provided a sample marketing plan for a community that shows how the marketing goals, target audience and tactics are combined. MARKETING PARTNERS Use this section to understand inherent partnerships and agencies interested in Minnesota's bicycling needs. This section outlines the responsibilities assigned to key organizations (MnDOT, Explore MN Tourism, and other state agencies) and the support they offer. This section also defines how partners at the state, regional and local level might work together for a collaborative marketing effort, and reviews how the Great River Road Scenic Byway and the MRT are related. SUPPORTING INFORMATION Use this section for support while working out your individual marketing plan. We've compiled samples, templates, and checklists to help you get started, including a press release, a ride itinerary, ride ideas, a ride event planning guide, a social media plan, and lists of bicycling and tourism related websites, contacts and organizations. 3.1 4.1 5.1 6.1 7.1 8.1