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MINNESOTA MRT MARKETING TOOLBOX <br />Why Market the MRT? <br />Marketing the MRT will require <br />consistent and long term branding <br />efforts. It is critical to identify <br />target users and define an <br />experience that is attractive to <br />them. Photo provided by Explore <br />Minnesota Tourism. <br />SUMMARY VISION SETTING <br />Identifying MRT amenities and creating itineraries, websites and <br />brochures are ways to help communicate the experience awaiting <br />bicyclists. However, it is equally important to nurture the MRT <br />image over time. Feature articles, blogs, and op-eds that intimately <br />communicate the experience along the MRT will help demonstrate <br />the route's value. Sponsoring a regular media-fam ride, will help <br />keep the MRT in the minds of travel writers. <br />THINK BIG MINNESOTA <br />According to MRT Inc., no other state has compiled a marketing <br />toolbox for the MRT, thus far. Minnesota's MRT offers premiere <br />river bicycling opportunities as part of an iconic internationally <br />known trail. The bikeway will be inherently attractive to visitors <br />worldwide, and marketing efforts should reflect this. A consistent <br />and enthusiastic marketing effort can leverage the bikeway's <br />potential for economic development and a great experience. <br />For more information about the economic benefits of Minnesota <br />tourism, view Explore Minnesota's article, Why Funding is Needed: <br />htto://industrv.exoloreminnesota.com/why-funding-is-needed/. <br />Additional funding articles are also available on <br />www. bikesbeionci.orq. <br />IMARKETINGI PRODUCT AUDIENCE STRATEGY PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 3-2 <br />