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MINNESOTA MRT MARKETING TOOLBOX <br />How can I define a process to market the MRT? <br />This marketing toolbox offers <br />resources and support to enable <br />you to create an individual, <br />detailed marketing plan. <br />SUMMARY VISION SETTING <br />tap <br />Pwrilos <br />How easy is it for a bicyclist to connect with your product? <br />Have you addressed: <br />- The ability of a bicyclist to plan a trip to your destination? <br />- The journey to and from your destination? <br />- The experience at your destination? <br />- The memories they will experience? <br />What publications does your target audience read? - Send <br />press release or place an advertisement here! <br />What types of events does your target audience currently <br />attend? Have a presence there —sponsor the event, <br />purchase a booth, or pass out fliers to the crowd. <br />What types of events would your target audience attend? <br />Host one! (Keep in mind the event cost must meet your <br />audiences' budget and the location must be easily <br />accessible) <br />Where can you find large numbers of your target audience <br />(church, community center, athletic clubs, restaurants)? - <br />Place brochures or advertisements here. <br />What web and social networking sites does your target <br />audience use? Join them! <br />❑ IDENTIFY RESOURCES AVAILABLE TO YOU. <br />Are you familiar with the support and resources provided by <br />other MRT marketing partners? (See Marketing Partners <br />section) <br />Can you link the MRT to existing marketing efforts <br />community newsletters, social media accounts, and events. <br />❑ OUTLINE AN IMPLEMENTATION PLAN <br />We recommend you consider the following procedures while <br />creating your plan: <br />Specify a budget <br />Identify specific tasks <br />Assign responsibility <br />Define deadlines <br />Provide necessary information to people to carry out tasks <br />Monitor progress <br />See the Sample Marketing Plan with a general timeframe, goals, <br />target audience and tactics in the Strategy section. <br />IMARKETINGI PRODUCT AUDIENCE STRATEGY PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 3-: <br />