Agenda - Economic Development Authority - 12/08/2011

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MINNESOTA MRT MARKETING TOOLBOX MRT Route — Quick Facts It is the variety of experiences at the local, regional and state level that define the MRT At each level, marketers should strive to create a distinct identity, but also understand and reinforce the larger MRT brand SUMMARY VISION SETTING ,1N T'O Tope' NATIONAL BIKEWAY The Mississippi River Trail Bikeway begins at the Headwaters at Lake Itasca in Minnesota and ends at the Gulf of Mexico Delta in Louisiana. The MRT travels through ten states: Minnesota, Wisconsin, Iowa, Illinois, Kentucky, Missouri, Tennessee, Arkansas, Mississippi, Louisiana. President Clinton designated the MRT as one of 16 National Millennium Trails in 2000. STATE BIKEWAY The MRT is 817 miles in Minnesota. The MRT is primarily an on -road bikeway following the Mississippi River: — 629 miles (77%) of the Minnesota MRT are on state, county, township or city roads -• 188 miles (23%) are on off road paths and trails The Minnesota MRT passes through nearly 70 cities, 2 reservations and tribal lands, 21 counties and 88 townships. The Minnesota MRT connects with 3 state trails. The Minnesota MRT connects with 10 regional trails. The MRT connects to 8 state parks. The MRT connects to 1 national park (Mississippi National River and Recreation Area). REGIONAL BIKEWAY There are six destination areas in Minnesota: Mississippi Headwaters (Itasca State Park to Bemidji) Mississippi Northwoods (Bemidji to Grand Rapids) Mississippi Crossroads (Grand Rapids to Little Falls) Scenic Mississippi (Little Falls to Elk River) Metro Mississippi (Elk River to Hastings) Mississippi Bluffs (Hastings to the Iowa border) A seventh area is the Paul Bunyan/Heartland State Trail Alternative Route (Cass Lake to Brainerd). MARKETING IPRODUC11 AUDIENCE STRATEGY PART NF_.RS SUPPORT Minnesota Mississippi River Trail Bikeway