Agenda - Economic Development Authority - 12/08/2011

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MINNESOTA MRT MARKETING TOOLBOX Understanding Types of Bicycling Trips The following table identifies typical user needs and compares how they may vary depending on the type of trip. Marketers who understand the relationship of user needs to the bikeway segment and bicyclist type will be better able to identify and communicate attractions. User Needs Trail Conditions and Access Informational Services and Amenities Paved or well groomed surface Access to the river Off road side trips Adventure attractions Knowledge of bikeway conditions Distance to destinations History and learning opportunities Potential itineraries Multi -modal connections Route lengths Latitude/longitude/elevation Internet access Cell phone access Emergency call options Showers Restrooms Bike storage Bike repair Laundromats Food Lodging Medical/hospitals Entertainment/attractions Bicycle rentals / outfitters SUMMARY VISION SETTING MARKETING Touring Bicyclist Yes Sometimes Sometimes Sometimes Yes Yes Sometimes Yes Yes Yes Yes Yes Yes Yes Covered, secured Yes Yes Restaurants, convenience shops and grocery stores Hotels, resorts, camping or hostels Yes Sometimes Sometimes Day -trip Bicyclist Yes Yes Yes Yes Yes Yes Yes Rarely Sometimes Sometimes Sometimes Rarely Yes Bike racks Sometimes No Restau rants may be a destination, convenience shops No Rarely Yes Sometimes Off -road, trail Bicyclist Yes: Yes Yes Yes Yes Yes Yes Yes Yes Rarely Sometimes Sometimes Sometimes Rarely Yes Bike racks Sometimes No Restau rants may be a destination No Rarely Yes Sometimes PRODUCT IAUDIENCEP PARTNERS STRATEGY SUPPORT Minnesota Mississippi River Trail Bikeway Page 5-6