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MINNESOTA MRT MARKETING TOOLBOX <br />What is the MRT relationship to the Great River Road? <br />Information or wayfinding <br />facilities at GRR and MRT <br />junctions capitalize on the places <br />where the routes align <br />SUMMARY VISION SETTING <br />CAPITALIZING ON THE GRR AND THE MRT ASSOCIATION <br />The following list outlines potential ways in which the synergy <br />between the GRR and the MRT may be expanded: <br />Combine marketing efforts to promote recreation along the <br />river to an international audience. The GRR and the MRT may <br />be two alternative ways to travel attracting different ages and <br />interests, or combined to broaden the experiences along the <br />trip. <br />Recommend combined itineraries using both modes of travel. <br />Support tourist facilities at shared junctions: kiosks, tourism <br />offices, visitor services, and amenities. <br />Join forces to protect the river qualities that draw visitors. Raise <br />awareness of the importance of scenic value, clean water, <br />wildlife, and healthy ecosystems along the banks. <br />Seek ways to improve river access where both routes will <br />benefit. <br />Future MRT governance organization can meet with the <br />Mississippi River Parkway Commission annually. <br />Use the wayfinding system of one route to support the other. <br />When feasible, MRT wayfinding signs should be co -located with <br />existing GRR signs. <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-14 <br />