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FOR IMMEDIATE RELEASE <br />HEADLINE: Mississippi River Scenic Bikeway Ready for Bicyclists <br />CONTACT: Contact Name <br />Contact Title <br />Organization Name <br />Phone <br />email <br />MRT <br />ePTe <br />City, State (Date) — [Begin introduction here: answering who, what, when, where, and why] The <br />City of XYZ will be celebrating the grand opening of the Mississippi River Trail Bikeway, an 817-mile <br />on -road bicycle route, on Saturday, April 10, 2011. The ribbon cutting ceremony will begin at 10:45 <br />am with a speech from Mayor Johnson. <br />[Insert supporting facts and information here] The Mississippi River Trail, a bikeway that follows <br />the Mississippi River from the Headwaters at Lake Itasca to the Gulf of Mexico in Louisiana, offers 817 miles of <br />scenic riding right through the state. <br />"The vision is to transcend our state borders and show what our country's about," said Dan Collins, <br />MnDOT MRT Coordinator. "The river's scenery, its history as an early transportation corridor, the physical <br />challenge of its length and the link it provides for river states all make establishing a bicycling route along the <br />Mississippi a national goal." <br />About The Mississippi River Trail (Boiler plate) <br />Designated by President Clinton in 2000 as one of 16 National Millennium Trails, the Mississippi River <br />Trail (MRT) is largely an on -road bicycle route that spans the length of the Mississippi River from Minnesota's <br />Headwaters at Lake Itasca to the Gulf of Mexico in Louisiana. The Mississippi River Trail is supported in <br />Minnesota by local, regional, and state governments through a collaborative effort facilitated by the Minnesota <br />Department of Transportation. Traveling through or adjacent to nearly 70 cities and 21 counties, the Minnesota <br />portion of the MRT is divided into six distinctly different and geographic destination areas: Mississippi <br />Headwaters, Mississippi Northwoods, Mississippi Crossings, Scenic Mississippi, Metro Mississippi, and Mississippi <br />Bluff location, and includes one alternative route segment on the Paul Bunyan and Heartland State Trails. <br />(htto://www.dot.state.mn.us/bike/mrt.html) <br />For more information about the Mississippi River Trail, please contact [Insert name, address, phone <br />number here] <br />About Organization Releasing News (Boiler plate) <br />[Insert organization's boilerplate here] <br />SUMMARY VISION SETTING MARKETING PRODUCT AUDIENCE STRATEGY PARTNERS ISUPPORI1 <br />Minnesota Mississippi River Trail Bikeway Page8-3 <br />