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Councilmember Strommen suggested creating a table format with the average home value, <br /> assessment amount, monthly amount, and the time period so it is easier to compare. She <br /> explained she wants residents to understand how it affects them so they provide comment. <br /> Chuck Tombarge, representing Himle- Horner, explained this information will be coupled with <br /> other materials in the Communication Plan. <br /> Councilmember Tossey stated he does not like the comparison with the cost of a cup of coffee a <br /> day and recommended that verbiage not be used. <br /> Public Works Director Olson stated that analysis can be removed but when staff did the initial <br /> analysis of other communities, they indicated that was a successful communication piece. <br /> Mayor Ramsey agreed that analysis should be removed. <br /> Councilmember Elvig noted, in that analysis, the City is trying to sell the point instead of just <br /> explaining the problem, being descriptive of the problem, and asking residents for their solutions. <br /> Mayor Ramsey stated he supported an analysis of the City's other fees, for example the storm <br /> water utility, water utility fees, surface water treatment plant, and street light fee, which should <br /> be addressed early next year. He noted the survey indicated that 49% supported a franchise fee <br /> and proposed that rather than starting with $28 /month/household, the City start with <br /> $14 /month/household. <br /> Councilmember McGlone stated at this point the overriding issue is how to be solvent. <br /> Councilmember Wise felt that residents do not care about anything but to fix the road and do it <br /> cheaply. <br /> Public Works Director Olson explained that information was included because if the Council <br /> was going to take political pressure for instituting a franchise fee, there should be a discernible <br /> benefit to the property. He noted a 50/50 assessment still costs a significant amount to the <br /> property owner and they will ask why they are paying a franchise fee. Or, the Council could <br /> consider pushing off some of the improvements as far as possible, start with a lower franchise <br /> fee, and spread it over roads with major evidence of deterioration. In that way, the City may be <br /> able to justify a higher franchise rate in the future. <br /> Councilmember Backous stated the City needs to communicate the problem, quantity the facts, <br /> and find a solution. He supported the suggestion of starting with a lower franchise fee. <br /> Councilmember Elvig agreed it is a good idea to start a cash flow and look at how it would be <br /> disbursed. He noted while the road construction is a $28 /month/household problem, the Council <br /> could consider reducing it to $14 /month/household and pursuing other funding and legislation <br /> but ultimately the City needs the resident's support. <br /> City Council Work Session / November 15, 2011 <br /> Page 3 of 9 <br />