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MINNESOTA MRT MARKETING TOOLBOX <br />Sample Marketing Plan for a Local or Regional Marketing Group <br />Year 2 Goals: Attract touring and long-distance riders. Build awareness of community amenities amongst tourism groups and travel guides. <br />KEY MESSAGING <br />The MRT in Minnesota is an <br />international quality bicycling <br />experience that safety connects <br />riders to natural and cultural <br />resources throughout the state. <br />The MRT is primarily and on -road <br />bikeway, with some off -road, trail <br />segments. <br />The MRT is a unique long distance <br />route with opportunities for short <br />rides. <br />The MRT provides a healthful and <br />historic connection to the river. <br />The MRT offers a safe and scenic <br />river experience with high levels of <br />community access. <br />SUMMARY <br />�`N� Esotg2� <br />a a <br />Oj TRP� <br />VISION <br />TARGET AUDIENCE <br />Bicyclists from outside of the local <br />area <br />Tourism guides and trip planners <br />Type A and B bicyclists <br />SETTING MARKETING <br />COMMUNICATION MEDIUMS <br />What publications does your target <br />audience read? <br />What types of events does your <br />target audience currently attend? <br />Where can you find large numbers <br />of your target audience (travel <br />websites, guides and agents, state <br />tourism departments, state and <br />national bicycle advocacy groups)? <br />What web and social networking <br />sites does your target audience <br />interact with? <br />PRODUCT AUDIENCE <br />MARKETING ACTIONS <br />Conduct a destination area ribbon <br />cutting. <br />Send a press release to local and state <br />newspapers and travel publications, as <br />well as travel guides and trip planners. <br />Partner with communities in the <br />destination area to host a longer ride; <br />announce and promote the ride online <br />and via bicycle advocacy groups. <br />Create local and regional ride <br />recommendations - send to travel guides <br />and trip planners. <br />Provide Explore Minnesota with a listing <br />of community amenities. <br />List your community on bicycle websites. <br />STRATEGY <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-17 <br />