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MINNESOTA MRT MARKETING TOOLBOX <br />How do state and national marketers fit in? <br />NON-PROFIT ORGANIZATIONS <br />Non-profit and/or grassroots organizations, like the following, can <br />combine marketing with advocacy for the MRT: <br />Mississippi River Trail, Inc. (MRT Inc.) <br />Nice Ride MN <br />Bicycle Alliance of Minnesota <br />State Nonmotorized Transportation Committee <br />Parks and Trails Council of Minnesota <br />Adventure Cycling/United States Bike Route System <br />League of American Bicyclists <br />Friends of the Mississippi River <br />American Cycling Association <br />These organizations can help market the MRT by: <br />Providing links to the Minnesota MRT information <br />Leading MRT bike tours <br />Supporting and educating communities along the MRT that are <br />interested in biking <br />SUMMARY VISION SETTING MARKETING PRODUCT AUDIENCE STRATEGY !PARTNERS] SUPPORT <br />ith I Minnesota Mississippi River Trail Bikeway Page 7-9 <br />