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HRA Special Session 5.2. <br />Meeting Date: 02/21/2012 <br />By: Darren Lazan, Housing & <br />Redevelopment Authority <br />Title: <br />Consider 2012 ICSC ReCON Attendance and Budget <br />Background: <br />The International Council on Shopping Centers (ICSC) holds it's annual real estate conference (ReCON) in the <br />spring of each year. This convention is the largest real estate conference in the world, hosting at times over 50,000 <br />real estate professionals, retailers, and developers from throughout the country. ReCON provides an opportunity to <br />showcase projects to almost every active developer or retailer in the country. <br />http://www.icsc.org/2012RECON/index.php <br />In past years, the HRA has attended or exhibited at ReCON in a variety of ways. In 2010, several members of the <br />HRA attended and toured the conference for the first time. In 2010 and 2011, The COR at Ramsey exhibited at the <br />conference showcasing the new site plan and brand. With a number of meetings scheduled for the development <br />team and the HRA members, attendees were able to "divide and conquer" the event reaching a great number of <br />potential buyers and telling the story of The COR. As those who were in attendance can attest, this is an extremely <br />fast paced and hectic schedule, and often more time was spent coordinating the efforts of a large team, than <br />reaching out to other attendees. <br />In 2012, with a potential partner on the West 30 retail area in play, the development team has reconsidered the <br />approach to this conference and developed a budget around a more streamlined effort than in previous years. The <br />proposed budget is roughly 3 0% less than previous years based on a reduced number of attendees and considering <br />the information developed last year will be applicable to efforts this year. If acceptable to the HRA, the <br />development team will also approach the proposed West 30 retail area partner with a proposal to share in both the <br />cost and effort associated with this event. <br />Notification: <br />Recommendation: <br />The development team recommends the HRA consider the proposed budget and direct the development team to <br />prepare for the 2012 ICSC ReCON convention. <br />Funding Source: <br />2012 HRA Marketing and Travel Budgets. <br />Council Action: <br />Approve the proposed budget and direct the development team to prepare for the 2012 ICSC ReCON convention. <br />2012 Proposed Budget <br />2012 ReCON Program <br />Attachments <br />